What is The three Ps of Marketing communication strategy ?

Question added by Deleted user
Date Posted: 2014/04/18

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by bijo thomas , Business Development Manager , Three Lines Shiping LLC

Push, Pull & Profile

by Abdul Rehman Zaheer , Marketing & Projects Specialist , King Fahd University of Petroleum & Minerals

The three P's; push, pull and profile as Mr. Bijo Thomas mentioned before.

Push Strategy is used to push your products to the clients with direct communication with minimal advertising effort.

Pull strategy costs more as alot of expensive advertising may be involved and customer demand is encouraged.

Profile strategy is about satisfying the needs of the stakeholders and keeping them in the loop.

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