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“Technology and Internet has great impact on Distribution.” Do you agree with this statement?

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Question added by Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive
Date Posted: 2014/04/17
PRADEEP MEHRA
by PRADEEP MEHRA , CEO , Angel international Inc.

Thank you for addressing your question to me. Yes I AGREE that technology and internet have significantly revamped the value chains of distribution of products or services. The principal impact is that it has rendered intermediaries obselete.  Thus the transactions between manufacturers and consumers have become dynamic and transparent resulting in efficiency in deliveries at lower costs. Another significant impact of the the technology and internet is that it has accorded protection of intellectual rights, as the virtual market place is now available on the web and consumer can get genuine products directly from the manufacturer at fair market prices. Technology and internet now pose a challenge and threat  for spurious / duplicated / pirated products particularly in the cosmetics & lifestye industry, health and food products industry and entertainment industry thereby enabling comsumers get genuine products delivered at their door steps.

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