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who is internal customer and why its satisfaction important to make an orginization profitable

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Question added by Javed Iqbal , Director , Randhawa & Co
Date Posted: 2013/06/15
Janet Villanueva Tejares
by Janet Villanueva Tejares , Senior Marketing & Events Assistant , Emirates Diplomatic Academy

Internal customers include current employees, distributors, vendors or departments.
These type of customers are integral in varying points of the product line and depend on their employer to provide the overall finished goods to external customers.
Unlike external customers, internal customers don't generally have a choice in certain business aspects.
For example, if your payroll department doesn't agree with guidelines created by your human resources division, the payroll department can't fire human resources.
The success of your business may depend on improving your internal customer satisfaction.
If this is the case, you can take steps to bring about improvement.
Step1 Set clear expectations for your internal customers.
These may include following daily departmental protocol, adhering to specific policies or guidelines, or accomplishing certain goals every business quarter.
Inform internal customers of timelines and deadlines to better guide them toward completing objectives.
Step2 Hold individual, all-staff or inter-departmental meetings where you can present your priorities to specific people or groups.
Following your meetings, send out an email to your internal customers reiterating what your key priorities are so there is no confusion.
Step3 Anticipate internal customer expectations, such as merit raises or promotions, title advancements when projects are accomplished, or better performance guidance by upper-level management.
Monitor daily performance and encourage customers to come to you with specific needs and concerns so you will be better prepared to deal with them going forward.
Tips Clear communication about what priorities are to internal customers is essential for a business to function efficiently.
This communication will ensure that everyone is on the same page when it comes to daily tasks, responsibilities, concerns and objectives.
Understanding your internal customers' expectations can result in better work flow, and can clear up potential misunderstandings or muddled priorities.
Warning If internal customers are not aware of your expectations, they may view your demands as unreasonable or ill-planned, and management may need to become more involved than necessary to ensure your poorly communicated expectations are met.

I like your question! Because while most of the companies develop strategies to improve quality and external service, internal customer satisfaction is much neglected.
Who are internal customers? Those people or department or divisions in the company that are affected by the product or by the processes or services used to produce your product or services.
Why internal customer satisfaction is important? Because internal customers are in the same boat we are.
We all should pull the paddle to move forward.
If the internal customers are not satisfied with internal relationships they may have barriers on the way of successful business results of he company.
That's why so important to implement Internal Customer Satisfaction Survey within company.

Francis Voiz
by Francis Voiz , Business Development Manager , HDFC

well , javed internal customer is associated with with banking organization and satisfaction is important ,because the success of a organization or profit associate with customer only , customer are important in building the company .

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