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"Price is what buyers pay, but value is what buyers receive" What does it mean in the world of marketing and sales?

Marketing Mix Marketing Customer Service Project Management Sales
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Question added by Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.
Date Posted: 2014/04/09
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Divyesh Patel
by Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

"Fair Market Value"

Abdul Samad Nadeem Malik
by Abdul Samad Nadeem Malik , Business Support Officer , Thimar Al Jazirah - 3M ESPE

Fair market value

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