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The Ratio and Trend analysis Can Evaluate the performance of the established end of the year and is one of the tools used in the control disclosure of strengths and weaknesses and analyze the financial situation of the business and comparison with competitors.
The ratio and trend analysis can reveal misstatements in the FS or changes in the economic conditions. The benchmarking of the ratios to concurrent, gives an idea about the efficiency of the company and how she is doing compared to competitors.
This in general, why they are important to ratio analysis? simply because they can be considered a reference to be compared to.
Trend analysis helps financial managers and analysts see whether a company's current financial situation is improving or deteriorating.Cross-sectional analysis, or industry comparison, allows analysts to put the value of a firm's ratios in the context of its industry
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