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Mohammed Awwad
by Mohammed Awwad , Digital Marketing Consultant , BDO Jordan

ABC of Internet Marketing’s plan is a fully integrated plan that can be executed internally or outsourced to us to bring targeted traffic from search engines, directories and other websites over a long-term and on a consistent basis.

Baiju KB
by Baiju KB , Digital Asset Specialist , IBM India Pvt Ltd

Hi Hussam,

There are multiple factors and I would like to address few of them. Below are the points which I recommend.

  1. Proper Landing Page to make people click. 
  2. Include links to relevant pages on your site.
  3. Never take your users to homepage and divert them to different other products or offers.
  4. Catchy Call to Action (CTA) button.
  5. Nurture your "Subscribers with most opens" with more product information's, and help them take decisions.
  6. Never include too many links. I believe we can achieve some good targets, if we could channelize visitors in a proper way.
  7. The important part is your email Subject line, it should be compelling.
  8. Work with two different mailer templates for one offer and two landing page (with quick lead form and content). This will help us identify the behavior of visitors and the improvement areas.

Sincerely,

Baiju.k.b

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