What are some of the most recent trends and developments in marketing concepts and applications?

Digital Marketing 

Reputation Management 

Social medias 

Dear We can develope our recent marketing trend with the application of Digital marketing,social media supports,experts and virtual techniques.

I think the most recent development would be the digital or the electronic media and the internet.

Digital marketing is the most happening thing now a days.

Online shopping has also increased its market share in a great way.

But I think there is still the elderly generation who want to feel  the product1st and who would trust reference from a friend more than an ad in Google. For them going to the shop to purchase the product would still make sense.

Another factor is the role of the social media (twitter, facebook. Whats app)in determining the consumers preference.

Now a marketing manager is also supposed to be a social media expert.

360 degree holistic communication which uses multiple media touch points available to reach consumers through consistent messaging to build brand equity.

First and foremost, the emotional (Linking your product and/or service with some emotional aspects that's very important to your customers) networking is the best concept that enables you to drill down the ever changeable customer's needs. To apply this concept, you can use digital marketing & social media, and preferably both are linked to eachother. 

Trend:         Bribe

Concept:     Tours

Application: SMS