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Social media has made it much easier for businesses to market their products and services to their target audiences, but you have to remember that the platform is a two-way street. Customers get to express their opinions and issues to businesses directly and instantly, whether they’re positive or negative, and the whole world can bear witness and participate in a matter of seconds.
As such, you have to be able to properly respond to those concerns through the same channels to ensure your customers’ satisfaction and to develop as well as maintain a good public image for your brand.
Apply the following tips for a successful customer service integration to your social media strategy.
Don’t remove complaints
Stay professional
Be quick to respond
Keep customers updated
Engage in regular feedback sessions
Redirect special complaints
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