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Explain business market and consumer market?

Word Of Mouth Marketing Marketing Mix Marketing Strategy Marketing Advertising
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Question added by Heba Modhish , Marketing Manager , To You Uniform
Date Posted: 2014/03/02
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Salman Khan
by Salman Khan , Marketing Manager , Campaigns Advertising Agency

Boeing sells aircraft. Individuals are unlikely to buy a B747 (due to lack of space in their garage.. and also because its expensive). The customers of Boeing are companies (airlines). This is a Business to Business (B2B) transaction. The market is known as business market. 

 

The airline sells tickets to people (consumers). This is a Business to Consumer (B2C) transaction. The market is known as consumer market.

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