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Company leaders have realised that "getting closer to the customer" is crucial to growth. Both business buyers and consumers have more choices than ever before, empowered by online and mobile channels that provide more ways to buy, give and get recommendations, and talk back to companies. Today's customer won't hesitate to walk away from an established company relationship that doesn't meet their needs. This holds true for nearly all industries today, and is no longer limited to those serving consumers.
Differentiated customer experiences build brand, market share and competitive advantage. And also yield analytical insight into buying behaviour that can inform closed-loop marketing strategies, and work best when functional boundaries between marketing, sales and technology are eliminated. This is best achieved by an "outside in" approach that draws technology, market trends and customer needs to the center of how you do business.
Today, the customer is king. And new buying behaviour demands engaging, customer-centered experiences sustained by properly aligned sales and support channels. Discover how social media, mobile apps and digital marketing can build next-generation sales. Create multi-channel brand messaging strategies in order to balance marketing goals and customer demand.
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