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Re-brand your brand..........brand becomes a brand only when service or product matches with clients needs and wants.....a sustained quality management and revenue growth with reasonable profit margins makes any product or service a brand so no name can become a brand as long as it serves the previous two ........so any URL with any name will become brand when people want it, need it, refer the product or service to a friend their with word of mouth:)
One of the most frustration moments I stumble across is when an idea I painstakingly create has already been utilized by someone. In such situations, it is prudent to wipe the slate clean and hit the drawing boards for some inspiration! In most cases, I create numerous URL ideas as contingency, in the offchance that some great mind before me had already actualized the same suggestion.
If stuck, try playing with words. If your URL includes words with meanings, then try finding synonyms for those words.
For example: When I created my first blog in Tumblr, I chose the name "smart_zombie" but discovered that the chosen name was unavailable. To which I searched for synonyms of the word "smart". Eventually I arrived at a range of options and chose the word "shrewd" and hence, my URL in tumblr spelt "shrewd_zombie". Now I have a more fancier Tumblr URL than "smart_zombie"!
Alternatively, you can absorb ideas from movies, TV shows, famous quotes and even from popular music or books!
I hope this helps.
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