What are the factors involved in assessing a marketing audit?

Question added by Heba Modhish , Marketing Manager , To You Uniform
Date Posted: 2014/02/24

Upvote (0) Views (2) Followers (0) Answers (1) Report Question

by Sameer Khan , Financial Accountant , Centro Salama by Rotana

The main concised components of marketing audit are

1. External Audit

2. Internal Audit

These are the main factors that are categorised as per The Chartered Institute of Marketing, where as other key outcomes can also be summarised.

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