Why it is important to monitor your website traffic (or the lack of it)?

In a tough competitive climate where everyone is online, it’s not enough to just have a presence on the internet anymore; now you need a slick website with quality images and the latest look that appeals to your target audience. If your website doesn’t have this then visitors won’t stick around long enough to see what you’re selling!

Needless to say monitoring your website traffic is very important because the footfall on your website will likely dictate the number of sales you make – this point is fairly obvious. However, if you ever wanted to supplement your income by offering pay per click advertising on your website for a third party, then having your website traffic figures to hand would be essential to sell the space.

More importantly though, using simple software like Google Analytics can tell you so much useful information about not just the number of visitors your website is receiving, but also who they are, how they found you, what device they used to view the site, your most and least purchased products – the list goes on.

This kind of data tells you how to update your site to keep up with the trends but also helps you to decide what the focus of your all important advertising campaigns should be; the audiences you already appeal to and should maintain and the audiences you haven’t yet reached and could try to lure in to increase your monthly sales. We always take website traffic information into account whenever we help our clients with advertising designs from flyers and marketing emails to billboards and internet banners.

To put it simply; without sales your business can’t survive, promotion is essential to maintain and increase sales, your most useful tool to know how to focus this promotion is to monitor your website traffic. Whether or not you utilize your website traffic information really could make or break your company – don’t ignore it!