What companies says about thier corporate goal?

What companies says about their corporate goal?

I wish to rephrase the question to ask “what companies should look into while setting goals” ?

Setting Goals:

•         The purpose of setting goals is to convert managerial statements of team vision into specific performance targets — results and outcomes the team wants to achieve.

•         Setting objectives and then measuring whether they are achieved or not help managers track on team's progress.

Goal Difficulty

•         Increasing your employees' goal difficulty increases their challenges and enhances the amount of effort expended to achieve them

•         The more difficult goals lead to increased performance if they seem feasible

Goal Specificity

•         When given specific goals, employees tend to perform higher

•         Telling them to do their best or giving no guidance increases ambiguity about what is expected

Feedback

•         Providing feedback enhances the effects of goal setting

•         Performance feedback keeps their behavior directed on the right target and encourages them to work harder to achieve the goal

Participation in Goal Setting

•         Employees who participate in the process, generally set higher goals than if the goals were set for them

•         It also affects their belief that the goals are obtainable and increases their motivation to achieve them

Setting Effective Goals for Your Employees and Your Company

To be effective, goals must serve both the needs of your company and those of your employees. For your company, goals must contribute directly to your short- and long-term business strategies. For your employees, goals must be clear, objective, and understandable or they will quickly become disengaged.

To achieve "goal alignment" at your organization, you must first clearly communicate strategic business objectives across your entire company. Interdepartmental goal visibility can also help speed the process of alignment. By allowing managers to access and see the goals of other departments, your company can greatly reduce goal redundancies and conflicts throughout your organization. Additionally, many employee objectives are not entirely under the control of one individual. Enabling and even mandating that individuals assign some goals to two or more people increases engagement and shared accountability throughout the organization. Goal sharing also helps departmental heads find ways to better support each other, as well as identify areas where they may be inadvertently working against each other.

Dear Ishrat , hope these insights help!

with best wishes 

amrut desai