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What do I need to start an online social media marketing business?

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Question added by Samar Saleh , Community Manager , Bayt.com
Date Posted: 2014/02/10
basheer basheer
by basheer basheer , Digital & social media officer , MTC Holding Group

product

fans ,followers

e-mail marketing to build a list (leed)

marketing plan 

communication skills

 

 

Adeel Farooq
by Adeel Farooq , CEO , iLead Digital

money - lots of it.

Mahmoud Manasreh
by Mahmoud Manasreh , Events & Marketing Manager , Alrakha International for Event

contacts + good pr

Amarjeet Sharma
by Amarjeet Sharma , Chief Digital Officer , Karmasthal Healthtech P Ltd

Proper Knowledge

Good Relationship

Excellent communication

A great product/service

A great Marketing Plan

Seed money to invest (or investor)

Flair to sell

  • Using social media to market your business: the basicsSocial media are internet services that let you interact with others and share and create content through online communities.Social media present great marketing opportunities for businesses of all sizes. You can use social media to:    promote the name of your brand and business    tell customers about your goods and services    find out what customers think of your business    attract new customers    build stronger relationships with existing customers.Advantages of using social mediaSocial media marketing has many advantages:    broad reach - social media can reach millions of people all around the world    ability to target particular groups - many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations    free or low-cost - many forms of social media are free for business, and paid options are usually low-cost    personal - social media allow you to communicate on a personal basis with individual customers and groups    fast – you can quickly distribute information to many people    easy - you don't need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.Risks of using social mediaOf course, marketing through social media also has its risks. These include:    wasted time and money for little or no tangible return    the rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others)    legal problems if you don't follow privacy legislation and the laws regarding spam, copyright and other online issues.It's important to be aware of these risks and to have strategies in place to avoid them if you decide to get involved in social media marketing.Key social media servicesDifferent types of social media are good for different marketing activities. The key social media services are:    Facebook - a social networking site that allows you to have conversations with customers, post photos and videos, promote special offers, and more    Twitter - a 'micro-blogging' service that allows you to send and receive short messages from customers and potential customers    YouTube - an online video-hosting service that lets people share their videos    blogs - internet sites that contain a series of entries or 'posts' about topics of interest to the author, much like an online 'diary'    coupon sites - websites that offer discount coupons for goods, services and events    online photo-sharing services - websites that allow users to store, organise and share their photo collections    location-based marketing sites - websites that deliver targeted marketing messages to customers in particular locations, through mobile devices such as smartphones and tablets    customer review sites - websites that feature customer reviews of goods and services.

Menerva Melad
by Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

Using social media to market your business: the basicsSocial media are internet services that let you interact with others and share and create content through online communities.Social media present great marketing opportunities for businesses of all sizes. You can use social media to:    promote the name of your brand and business    tell customers about your goods and services    find out what customers think of your business    attract new customers    build stronger relationships with existing customers.Advantages of using social mediaSocial media marketing has many advantages:    broad reach - social media can reach millions of people all around the world    ability to target particular groups - many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups

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