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Who should you target in Middle East ? Is it the locals or foreigners who travel from around the world to settle in countries like UAE, Saudia etc?

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Question added by Deleted user
Date Posted: 2013/06/06
Tabish Jalil Mir
by Tabish Jalil Mir , Brand Manager - MENU , Seasons Foods Pvt Ltd

Well, typically depends on the nature of Product/service itself.

Mohd Asif Ahmed Asif
by Mohd Asif Ahmed Asif , Head Incharge , Telangana Star Communication

the main target should be locals because foreigners more concentrate on saving the money.
So locals should be primary targets that too lets justify the product first, what product is launching and how potential it will be in the market

Noor Noor
by Noor Noor , Assistant of Brand Manager , Al Khayyat Investment

By statistics it is GCC people

Mohsin Ali
by Mohsin Ali , Digital Marketing Strategist , Clayive Digital

Locals, Settlers and the Tourists.

Gigi Mathews
by Gigi Mathews , Pricing Analyst , Rheem Canada Ltd

It depends on the nature of product/service, so a product may have the GCC nationals as a primary segment with the expatriates as a secondary service.

abdul majid sarwar
by abdul majid sarwar , Brand manager , Mughal mahal hotel

no matter either they are foreigners or locals the main concern should be ....
to whom the brand is made for , to which segment the brand is made, who are the users and what are the product features......
according to these aspects the brands are targeted.
BUT most of the times the most targeted people are locals and tourisms.

Actually it'll depend on the product and the service offered; ideally both, you never know who might become your customer.

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