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What is most important? A very good fast food outlet with poor customer service or an average fast food outlet with superb friendly customer service?

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Question added by Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd
Date Posted: 2014/01/03
Mohammad Tohamy Hussein Hussein
by Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

I prefer good slow food, but conceptually poor customer service destroyes good products.

Yassine Shamalti
by Yassine Shamalti , Operations Manager , Mcdonalds - Al Mana Group Of Companies

I prefer to have slow, friendly service with average tasting food because part of the experience is to receive good customer service. If I receive bad service, I will lose my appetite. The most successful restaurants are able to achieve both optimal customer service and exquisite tasting food because they constantly work to improve BOTH areas simultaneously and invest time, effort, and money into this. What you reap is ultimately what you sow.

Mustafa Aftab Rasool
by Mustafa Aftab Rasool , Process Executive , Cognizant - India

I prefer an average restaurant with great customer service.

I believe thats why one would go there.....be treated ,welcomed and gets what he orders.

whats the use of having good food when the service sucks, customers have high expectations!!!

The food ! I prefer keep myself healthy...An have a bad costumer service, than eat tons of junk food, in a fun mood, and destroy my health !!

Tareq Shabib
by Tareq Shabib , MANAGER , TRANSMAK DEWATERING SERVICES LLC

Of Course, Superb Friendly Customer Service is more important where customer may eat and enjoy the atmosphere.

Mohammad Rizwanul Haque
by Mohammad Rizwanul Haque , Administration Manager , Oren Hydrocarbons ME FZCo.

The both are important, But in this case I will prefer the first one, where the quality is very good.

Mohammad Adil
by Mohammad Adil , Senior Vice President -Marketing Manager (Corporate Communications, Brand Management and Promotions) , Meezan Bank Ltd.

I've seen examples of both succeed.

I think its more important to be lucky and location - with these two in place doesen't matter matter where your priorities are.

As a manager, you need to ensure that things under your control are managed well.

Jean Pierre Alain
by Jean Pierre Alain , Executive Group Food & beverages Manager , Sun Hotels Group

A superb and friendly customer service always compensate for a little lesser quality.

Customer Service is very important , how do you enjoy food with poor service!!!

Myself, an unfortunate food business proprietor in mid2000 started with a365-days business plan named "FOOD MARKAZ" in a central part of most densed multi-cultured populated area,  though its not big and as sophisticated as an average branded food outlet, but with a dining facility of100, operated minimum18 hours-7-days-week, designer uniformed staff & groomed by various trainers of4-5star shefs including world's top ranked fastfoods chain. The food quality was not in question as well, we're serving higher-volume-lower-price-n-profit with best tast & quaity in town, while live cooking with choice & selection of food to cook before placing order was also a part of tradition..Not able to find the mystry but need to close in less then after100 succesful days.

Stella Anokam
by Stella Anokam , Senior Consultant / Project Manager , BGS Limited

With respect to the business ROI and the perspective of most buyers, customer service trumps product (food) quality.

 

No one likes being treated as a nobody when you're paying for a service. It's easy to forgive a mid-quality product if the customer service is superb.

 

Great customer service always makes the customer feel important, and willing to feedback the business owner on areas they need to improve, as well as spread good news (free advert) about the restaurant - that brings even more customers.

 

When such feedbacks are implemented, that restaurant's food quality will in no time become one of, or the best-in-food-quality.

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