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What is meant by “Network Marketing”? How it applicable in modern world?

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Question added by Fazlul Hoque , Assistant Director , DoF,GoB
Date Posted: 2013/12/24
Rehan Qureshi
by Rehan Qureshi , Financial Consultant , Self Employeed

Network marketing is simply: "Recommending and promoting what you like." That's it. Everyone already does network marketing. We all recommend and promote things to our friends and acquaintances. This is part of the human experience. We naturally want to share our favorite resources, products, music and ideas. Here is a quick example. 

You see an ad in the paper for a new restaurant opening. You go, have a great meal, and then you tell your friends how wonderful the food was.

That was network marketing. Now, the restaurant owner appreciated all of your word-of-mouth advertising. He would like to reward you, but he has already spent his entire marketing budget on advertising. So, when you return to his restaurant, he gives you a bottle of wine with your next meal as a "thank you" for bringing more customers to his restaurant. Yes, we recommend movies, books, baby sitters, dentists, cars and more. We all do network marketing every day, however ... some people actually get paid for it. Want to get paid for what you are already doing? Consider this. Many companies believe that the word-of-mouth recommendation and promotion of their products and services is more effective than money spent on advertising. Here is what they do. They stop their traditional advertising and marketing. These companies then use these unspent advertising and marketing monies to reward people who recommend and promote their products and services. So if you like the products and services of one of these companies, don't change what you are doing. Simply continue recommending and promoting, and let these companies send you cash every month. There are two types of people in the world:

·         Those that recommend and promote the things they like, and

·         Those that get paid for it.

Fazlul Hoque
by Fazlul Hoque , Assistant Director , DoF,GoB

Network marketing is direct selling method which independent-agents serve as distributor of goods and services, and are encouraged to build and manage their own sale force by recruiting and training other independent agents. In this method, commission is earned on the agents own sale revenue, as well as on the sales revenue of the sales-force recruited by the agent and his or her recruits (called down line). Also called multilevel marketing (MLM), cellular marketing, or by other such names, it is a multi-billion dollar world wide industry that distributes practically any portable item, although restricted or banned in several countries due to its history as a vehicle for consumer fraud. In Network Marketing, policy of most firms to accept returned merchandise from their independent representatives at a specified price (usually90 percent of the original price). This rule is applicable for a specified period (usually45 days) after the sale , provided the returned goods are in resalable condition. It aims to protect buyers from their over optimism, and to discourage front-loading by the firm.

In the modern world,internet network is in everywhere and most people can use it.So it is verry much possible to opening a successful networking marketing for digital world.

 

 

Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

In network marketing there are no dealers and no shopkeepers . There are only memebers of the networking society that market the product. The company does not have to invest on the channels of distribution and even advertisement is limited. Arecent success story in network marketing is AMWAY.

Nusrat Hussain
by Nusrat Hussain , HR & Engagement Project Officer , Sydney Catholic Schools

NETWORKING MARKETING IS DESIGNED FOR MODERN WORLD.

Suppose you have new company and want to promote your business, the first thing you will think about is FACEBOOK. You will share it with friends and they will do the same. So you are marketing in a network. 

 

Free of cost and hassel free Marketing

 

It's a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's "downline", and can provide multiple levels of compensation.

Meherunnessa Runy
by Meherunnessa Runy , Mid-level Officer , DoF

The spread-up of marketing throughout the country or world is network marketing.Internet and telephone services have been speed-up network marketing in the modern world.Now it is popularizing through the developing and developed countries.

HAFEES MUHAMMED THEKKETHIL
by HAFEES MUHAMMED THEKKETHIL , SALES COORDINATER , TECHNOPOWER LTD

Network marketing or Direct elling is a method or way to earn a good revenue through selling products or service, or doing own business witha a small investment. It is an opportunity to work everyone for a part time and flexible enviorement. Revenue comes through selling products or servive to customers in a Door to Door selling stratergy. The person or agent forced to sell the products as she /he has no other benifits or revenue. means the network marketing runs on commision basis. In network marketing the person tries to make sales through recruited agents and forced to extend his Network for more profit. And each of them are encouraged to build and manage their own selling force to increase their profit by recruiting and traing indipendent agents. In this fast and modern world  to a great extend network marketing or direct selling firms are welcomed.

                                                                      network Marketing is applicable in this modern world because of the popularity and use of Internet or the influence of other communication media. As all customers wanted to get treated in a high class manner, they are searching for different option instead what the are got treaditionally. here network Marketing works and get a chance to enter in to market (Customer), Everyone including me in this world always wanted to increase their income as to face the pace of cost of living, Direct Marketing offers more than a a product and a way to earn something as well

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