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Offering the right product to the right customer at right time at right place at right price based on buyer's perception of value (benefits) with right level of communication profitably.
Dear Mr.Akbar
As per Marketing The Customer Value Proposition(CVP) consists of the sum total of benefits which a Company or Vendor Promises to deliver to Customer as depicted or Promised in return to payment or price paid by Customer.
A good Customer Value Proposition will provide sbastantial reasons to customer why as customer should buy his/her product at a given price and will try to diffrentiate his/her product from the co petitors product.
A good CVP will identfy customer needs and will address to it.
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