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Is it on the basis of stability and service offered? Or more factors are involved. Could they be Competitive interest rates? Reasonable or discounted fee structure for different bank services ? Convenient location and hours including Holiday banking ? Value added ATMs, PC and home banking products Flexibility-products and services that are adaptable and accommodate a variety of customer needs.
Good services attract existing customers and prospects. Due to good bank services, the bank becomes word of mouth and attracts others for opening bank accounts or acquiring running finance or consumer loans etc.
Exactly there are several criteria for selection of a bank, based on the customers preference and requirements.
1. Sound, Safe and Stability.
2. Reputation and goodwill.
3. Network and acceseibility (branches, ATMs....)
4. Products and promotions (loans and credit cards)
5. Above all Customer service.
......etc etc
The customer looks at stability of the bank and whether in the the long run it would be beneficial to the customer to be associated with the bank.
There are times when a bank chooses the customer. the prime eg being when you join a new company and you have to open a salary account with a bank.
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