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How Are Market Demand, Market Potential & Demand Forecasting Related to Each Other? What are the major considerations?

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Question added by Nitin Gupta, ACA , FP&A , Rockwell Automation
Date Posted: 2013/11/19
MUHAMMAD   SHAHNAWAZ ALAM
by MUHAMMAD SHAHNAWAZ ALAM , Accounting Specialist , Majid Al Futtaim

Market potential is the possibility/prospect of revenue/sale of a particular product in its respective market, Market demand is actual demand of that product and based on this information we do demand forecasting and prepare company departmental & overall budget of company.

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