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Through " Word of mouth" , " Communication", and " Face book", " Twitter", and also, " Customer feedback".
First you have to turn that product to a brand. It will take some time, but If you need to do it in short period ; recruit a classy Sales And Marketing Manager. Then think about your competitors and see what they do not see in the market. Shoot your first shot as a sniper with the help of your buddy with binocular ( Sales & Marketing Manager) to a specific pre categorized target group. Take a risk, do things what others don't do,think different some day you will make it.
Its not about the size or the quantity but quality that decides a brand. All billion dollar brands impact the lives of their consumers in a meaningful way because of their quality and utility value. That is what makes them stand out from the rest.
thanks
Products and brands are2 completely different things.
A product is a tangible thing.
A brand Is virtual. At best it is an experience.
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