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Do you see AI as an assistant or a rival for a Marketing Specialist?

Some people believe using AI in a professional environment is like cheating (or that you are not qualified for the role since you need assistance from AI) while others believe that using AI will lead to an increase in your productivity and the speed of your workflow

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Question added by Parsa Bolouri , Project Marketing Manager , MeetWithWallet
Date Posted: 2024/02/15
Naomi Wambua
by Naomi Wambua , Social Media Manager , Amphitech

Using AI is benefitial to a Digital Marketer when you use it as a toll to research and increase productivity and also to improve on what you are already good at.

AS one who has taken a course on Ai Prompting I have seen its usefulness in helping one clarify a thought line or an idea. 

As a professional one should not fully depend on AI but use it as an assistant only, this way it will not replace your thinking or creativity. Stay the boss, dictate the prompts and lead the conversation.

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