Transitioning to Sales & Marketing in hospitality with a business admin background. Any tips for a smooth shift?

I have a Bachelor's degree in Business Administration and Management, with over 5 years of experience in roles such as General Manager and Manager at Portfolio Travels and Tours Ltd. My expertise includes finance management, business management, Global Distribution System (GDS), air ticketing, and office administration.

I am particularly interested in learning more about the specific challenges and opportunities in the Sales and Marketing domain within the hospitality sector. Any advice on skills development, industry trends, or successful transition stories would be highly appreciated.

I value your expertise and would be grateful for any guidance you can provide. Thank you in advance for sharing your insights!

Best regards,
Kabiru Aliyu Adam