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What is interactive marketing?

What is the effect of interactive marketing on young tech savvy customers? Do you believe in the7cs of interactive web site marketing?1. Context2. Content3. Community4. Customization5. Communication6. Connection7. Commerce

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Question added by Subhranshu Ganguly , Quality Analyst. , WIPRO
Date Posted: 2013/11/09

There is positive effect for Interactive marketing not only on young tech savvy customers also on customer who are trying to become tech savvy to catch up with modern trends and times.

Yes7cs of Intreactive website marketing has its impact because earlier there was just information going one way and now its two ways as you get feedback on product and services instantly which helps organization/companies to improve their product and services through customer feedbacks.

 

Earlier there was very low focus on customer care and feedbacks as it was sellers market and everything was sold with out much intreaction or understanding now times have changed its a buyers market and customers knows what they exactly want and how it should be and if they are not satisfied they switch over which leads to a competitive market and end of monopoly.

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