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Programmatic Advertising, Digital Media Buying, Digital Marketing.
Google Ads (formerly Google AdWords): Google Ads provides a wide range of targeting options, including demographic targeting, interest-based targeting, and remarketing. It also offers access to intent signals through features like in-market audiences and custom intent audiences.
Facebook Ads: Facebook Ads allows advertisers to leverage detailed targeting options based on demographic information, interests, behaviors, and purchase intent. The platform provides access to intent signals through features like custom audiences and conversion tracking.
Amazon Advertising: Amazon Advertising is particularly useful for targeting audiences with high buying intent as it allows advertisers to reach users actively searching for products on the Amazon marketplace. It offers advanced targeting options based on search history, product categories, and customer preferences.
LinkedIn Ads: LinkedIn Ads is a powerful platform for B2B advertising, offering detailed targeting options based on job title, industry, company size, and more. It allows advertisers to target professionals with specific buying intent signals based on their engagement with relevant content and job postings.
Adobe Advertising Cloud: Adobe Advertising Cloud is an omnichannel programmatic platform that provides advanced targeting capabilities, including demographic, geographic, and behavioral targeting. It integrates with Adobe Experience Cloud to leverage first-party data and audience insights for enhanced targeting and personalization.
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