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One of my favorite aspects of e-commerce is the degree of personalization available.
You can modify every part of your online business, from the navigation to the product layout to the shopping cart, and everything in between, with the correct tools.
This is what allows you to design a one-of-a-kind e-commerce shop that not only provides an exceptional consumer experience but also captures the soul of your company.
You don't need to be a programming whiz to achieve this, luckily.
You may quickly design, publish, and maintain your online store using an e-commerce content management system (CMS) without any technical knowledge.
On that note, here are my recommendations for the best e-commerce CMS platforms to design a jaw-dropping store your customers will love.
The 5 Best E-Commerce CMS Platforms
1. BigCommerce
2. WooCommerce
3. Shopify
4. Magento
5. Squarespace
1. BigCommerce
Let me start by saying that most major e-commerce platforms offer CMS capabilities, allowing you to build and modify your online store. However, not all offer a full-featured e-commerce CMS. But that’s exactly what BigCommerce does.
Their solution is specifically designed to make content management dead simple and give you a full range of control of your store.
Let’s take a look at its core features.
For starters, BigCommerce makes it a breeze to manage your products. In their own words, “We make it easy to add, revise, and categorize your products, even for stores with complex catalogs or only a few items.”
Note that BigCommerce integrates with major payment platforms like PayPal and Stripe, making it effortless to get a secure payment gateway set up.
BigCommerce offers a native blog CMS, which allows you to publish posts to reach more leads and drive more traffic to your e-commerce site.
To sum up, if you’re looking for a one-stop shop from a reliable platform, BigCommerce is a great solution.
2. WooCommerce
Speaking of popular e-commerce CMS solutions, WooCommerce is currently the world’s most popular e-commerce platform with a 28.24 percent market share as of April 2020.
And it’s easy to see why given they place such a big emphasis on user-friendliness and customization.
WooCommerce is built on WordPress, so you know that personalization is baked into their framework—something that’s largely done with their comprehensive selection of extensions.
When it comes to handling payments, WooCommerce has everything you could ask for.
“Beyond the basics, there are 140 region-specific gateways to choose from and integrate with, including Stripe, PayPal, Square, and Amazon Pay. Apple Pay, Google Pay, subscriptions, and deposits are also supported.”
If you’re a fan of WordPress and want a platform that’s insanely intuitive and simple, WooCommerce is one of the best e-commerce CMS solutions around.
3. Shopify
It’s impossible to talk about e-commerce and not mention Shopify.
They’re always a crowd favorite and make it a cinch to manage every aspect of your e-commerce content. To get you started, Shopify offers a wide array of professional themes to give your online store a unique feel.
Shopify lets you create an efficient layout with smooth navigation so your customers can conveniently find the products they’re looking for with minimal effort.
With Shopify’s CMS product management, you can:
· Conveniently add, list, edit, and organize products from your dashboard;
· Create a beautiful catalog by drag-and-dropping product images;
· Offer multiple variants for each product like color, size, and style; and
· Incorporate keywords to streamline customer browsing.
All in all, it’s hard to go wrong with Shopify’s e-commerce CMS.
4. Magento
If you’re a fan of drag-and-drop technology that’s very non-technical, you’ll love Magento.
“Use modern, drag-and-drop tools to quickly create and launch new compelling content and deliver best-in-class shopping experiences without the need for developer support.”
Magento’s Page Builder is very straightforward and has a minimal learning curve, which makes it ideal for beginners.
I also like how this CMS lets you quickly preview a page before saving so that you get everything just right.
It’s all very streamlined. And while it’s not quite as robust as platforms like WooCommerce and Shopify, Magento gets the job done.
If you want a no-fuss e-commerce CMS with maximum simplicity, this is a great option to consider.
5. Squarespace
Although Squarespace is regarded by most as more of a traditional website builder, it has evolved into a formidable e-commerce CMS in recent years.
It currently ranks number two for e-commerce market share at 17.69 percent.
Here you’ll find a ton of best-in-class store templates that run the gamut in terms of industries. Squarespace allows you to quickly search by topic, such as fashion and then matches you with relevant themes.
With Squarespace, you can create “rich product descriptions, embedded videos, images, related products, and more.”
With this e-commerce CMS, you can build in-depth product catalogs and organize them to create a smooth, intuitive customer experience.
One last thing I love about Squarespace is that you can instantly insert any product you’ve placed in a catalog into a blog post or email. This makes for streamlined marketing and saves a ton of time.
If you’re looking for a true all-in-one platform that’s incredibly easy to learn, Squarespace is just the ticket.
While there are numerous options available, I feel these are the best e-commerce CMS platforms based on their simplicity, user-friendliness, and the overall level of professionalism they bring to your store.
You can also rely on WebClues Infotech for the best eCommerce app development. They're well-versed with the best platform for the best-in-class eCommerce development.
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