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The vastness of India's population is well-known. It is one of the world's most populous countries, second only to China, with a population of 1.37 billion people. Despite this, internet penetration is low among the country's billion-plus inhabitants, accounting for about 41% of the entire population, or roughly 500 million individuals out of a total population of 1.37 billion.
Despite poor internet penetration, India's e-commerce business is vast, attributable to the country's large population. It was worth US$ 48.5 billion in 2018 and is predicted to double in value by 2026, reaching US$ 200 billion.
It's also worth mentioning that India's internet and smartphone adoption rates are steadily increasing. This use of smartphones also reveals a desire for mobile commerce among the large majority of Indians who own a smartphone.
Top 5 Indian Ecommerce Sites
What’s interesting about the top 10 in the Indian e-commerce sector is the rich representation of Indian-founded brands. While Amazon comes in at the top, there are very few other American brands in these high ranks. It is Indian and Asian brands that dominate in the top 10.
Additionally, the Indian e-commerce scene has a nice mix between pure e-commerce players and brick, and mortar retailers turned e-commerce giants.
To demonstrate what the e-commerce sector in India looks like, we’ve compiled the top 10 performing e-commerce sites:
1. Amazon India
Estimated number of monthly visitors: 322.54 million
American e-commerce giant, Amazon, is said to have an audience reach of 89 percent in India, according to Statista. Since launching in India in 2010, the site now generates an estimated 322.54 million monthly visitors, making it the highest performing site in the country, by a long shot.
True to the overall statistics that the primary e-commerce category in India is electronics, the audience interests in Amazon lean toward this category. However, they also provide a range of other products in categories including Echo and Alexa, Amazon Prime digital media, men’s fashion, women’s fashion, home, grocery, sports, automotive, and more.
2. Flipkart:
Estimated number of monthly visitors: 242.62 million
While it may be 100 million monthly visitors behind Amazon, Flipkart is an Indian e-commerce success story, putting up fierce competition against the international heavyweights. Founded in 2007 in India, Flipkart is a purely online variety store that, in 2018, sold 77 percent of itself to Walmart for USD$ 16 billion.
Following the same trends as Amazon, Flipkart is most popular amongst its customers for goods in the electronics category. However, it also stocks a wide variety of products, including TVs and appliances, fashion, furniture, sports, books, and more.
3. Myntra
Estimated number of monthly visitors: 48.03 million
Myntra is a pure-play e-commerce site launched out of India in 2007, which has since gone on to become one of the premier fashion, home, and lifestyle e-commerce sites in the country. Its 2014 sale to Flipkart, in addition to the acquisition of competitor Jabong. com has helped Myntra to grow even further.
As a fashion retailer, Myntra stocks a range of goods from a wide variety of international and local brands, covering menswear, womenswear, kidswear, and home.
4. Snapdeal
Estimated number of monthly visitors: 56.41 million
Another Indian-founded e-commerce giant, Snapdeal is an online variety shopping platform that has garnered much attention from customers and investors alike. Since launching in 2010, Snapdeal has attracted funding from big-name investors Alibaba Group, Softbank, and Foxconn.
While the largest category shopped from Snapdeal is electronics, the online store also offers other product categories, including home and kitchen, fashion, toys, beauty, health, books, and more.
5. IndiaMART
Estimated number of monthly visitors: 47.23 million
IndiaMART is the largest online business-to-business marketplace in the country, founded in 1999 to connect buyers with suppliers. Today, IndiaMART has around 60 percent market share of the online B2B classifieds sector in India.
IndiaMART connects manufacturers, suppliers, and exporters, allowing them to promote and expose their products to one another via the platform. Covering just about anything you can imagine, IndiaMART has categories including building and construction, industrial machinery, apparel, electronics, and even chemical, dyes, and solvents, to name just a few.
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