How to Use Video Personalization for viral video marketing ?

Customer engagement has become a priority for many modern businesses as it helps them to connect with the clients more efficiently, and persuade them to make purchases from their brand amidst the high degree of competition prevalent in the modern market. Communication between a brand and customers should be convenient, easy to understand, and readily accessible. Modern patrons not just expect, but demand the best possible customer experience. This is where video personalization and interactivity help deliver the optimal results. These videos go a long way in improving customer engagement and delivering a better customer experience.