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When it comes to selecting an eCommerce solution for your company, the options can appear limitless. When looking for the best eCommerce platforms, consider factors such as your budget, the features and tools you require, and so on.
Because different platforms offer different capabilities, it's critical to pick one that closely matches your sales strategy and objectives. We've compiled a list of the top four best eCommerce platforms, including Shopify, WordPress, Wix, and BigCommerce, to assist you in making that decision.
We'll look at each platform and what it has to offer in this Answer. Let's get started!
Magento is one of the most used eCommerce platforms in the world. Although it is also well-known for being incredibly complicated, this platform has significant benefits that make it deserving to be at the first position on this list. Besides, the launching of Magento 2 has taken the platform to a higher level, accelerating many providers to create more effective solutions for B2B eCommerce firms.
8 Key features of an eCommerce platform
Distinct platforms, however, have different features! Among the many options, keep in mind that an average eCommerce platform allows you to unify fundamental business operations for total visibility across your organization and, ultimately, to satisfy the most exacting clients.
It can be difficult to predict which eCommerce systems will provide the functionality you require while being cost-effective due to your store's scalability.
The following features can help you choose a successful eCommerce platform:
Run on a single, unified platform: on a cloud-based platform, an eCommerce platform should include natively unified eCommerce, accounting, POS, inventory, and order management, marketing, customer care, financial, and merchandising.
Provide a holistic perspective of the consumer: a strong eCommerce platform should provide consistent experiences, targeted marketing, and exceptional customer service. Across all touchpoints and channels, all customer interactions and transactions should be in a single perspective.
Intelligent order management: create the most convenient way for customers to purchase, fulfill, and return the products. Centralize the order management to maximize profitability. It’s optimal to have a single view of the inventory across all channels and units in the supply chain of your company.
Provide superior customer experiences: choose a platform that creates responsive, friendly, personalized, and rewarding mobile, web, and in-store experiences for customers if you want to make your store stand out and live up to customers’ expectations.
Support bottomless expansion: fully support multiple business models, brands, channels, locations, currencies, and languages all on the same platforms.
Site security: if you’re a new store owner, terms like “PCI compliance” or “eCommerce SSL certificates” might give you a head-spinning. But you will be familiar with them soon. Choose a platform that offers an SSL certificate and PCI compliance to assure the security of your store and the customer data it contains.
Magento is one of the most used eCommerce platforms in the world. Although it is also well-known for being incredibly complicated, this platform has significant benefits that make it deserving to be at the first position on this list. Besides, the launching of Magento 2 has taken the platform to a higher level, accelerating many providers to create more effective solutions for B2B eCommerce firms.
Some outstanding benefits of using Magento eCommerce:
Versatile content management: The backend and content management interface comply with the rule “what you see is what you get” allow store owners to build and customize features on their online stores on the fly.
Mobile-friendly configuration: Magento user interface and shopping carts design are responsive to smartphones, tablets, and other mobile devices.
Advanced search engine optimization: With SEO efficiency, it gives online stores have more opportunity to rank highly on search engines such as Google, Bing, and more.
Sturdy and spacious: The platform allows a site with up to 500,000 products, and handling 80,000 orders per hour.
Flexible third-party integrations: Magento enables your online stores to integrate with third modules or apps such as MailChimp, Google Shopping, and more efficiently.
Customizable security permissions: Magento supports you to customize multiple levels of security permissions, control internal access, and ensure your site’s safety.
Save time and money: Magento is open-source and has several custom extensions that can share between multiple Magento users. Through one instance of Magento, you can manage numerous eCommerce stores with various languages and various currencies.
The basic version of Magento is free, but the enterprise version can cost about $20,000 annually. If your brand is new to the eCommerce landscape and isn’t all that tech-savvy, it’s quite risky to choose Magento. As long as you have enough capacity to run your business with this platform, grow your business along with it.
You should carefully carry out the first setup of your website, paying specific attention to the basis.
I hope this information will assist you in selecting the finest eCommerce platform for your company.
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