Register now or log in to join your professional community.
******* Best Answer will receive endorsement and vote up and good answers will receive vote up ********
Well, if you have idea for a certain product the role of the marketing department from inception to actuall production would be as follow.
you have developed idea
Idea testing/screening
Your idea will be tested whether its possible to follow (have opportunities)
concept development
after idea teasting, if there are opportunites a concept of makiing the product will be developed bases on your idea. For example a car. Its millage effeicency. headlights , its colors etc.
Concept testing
After your concept has been developed this will be attested. Many concept testing companies do this job for you. but you can directly go to your customers for this concept testing. based on this you will add or less the features in your product according to customers or the company testing the concept.
Marketing strategy
After concept development and testing there comes marketing stragtegy, Marketing mix (prince. place. product.promotion)
Business analysis
there comes then business analysis. Such as when to achieve break even. how long you will be bearing loses etc.
Product development
if approved after business analysis. product will be developed and will placed in to stores. ( limited numbers)
market testing
after this customers' response toward our product will be analyzed by marketing team.
Commercilization
If this product got good response and you analyzed there are opportunites for you to grow you commecialized your prodcut and make it available for everyone.
Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.