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I will answer you from my point of view as a pharmacist and then a marketer. The best way to market any drug should begin in the early stages of the drug industry. For the involvement of a group of doctors in the process of follow-up this drug and develop it to put it in the market. Make sure that the doctors will continue to prescribe the medicine to their patients forever
The same method can apply to most products.
The secret in making the consumer feel that the product is part of him
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