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To make a change, we have to change ourselves first. While many cultural problems are based on stereotype and with the environmental problems we are facing nowadays, we can notice that not many people are really aware of the seriousness of the issues. What to do and how to use marketing to educate people?
if you are marketing a particular product and targeting a diverse consumers with diversed culture make sure to focus on the commonality of the product that is acceptable to everyone it should be transboundary. and one of the commonality of a product that is advantageous to all is the product's environment friendly component, focus on that and make it its strenght, also introduce promotional ativities that addresses environmental issues related to your product.
if you are marketing a community, city or country, make sure that you introduce its traits and culture, that is the beauty and uniqueness of each country. tourist should be aware of it. then introduce its natural beauty, while introducing its natural beauty you should also inform your target market how these natural features are protected and their part as visitors on how to help protecting and preserving it. Lastly introduce the development of the country and how friendly it is to visitors and its citizens. and make sure to focus on the importance of these development to the people and the environment.
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With a great culture you can readily invite clients to participate and share in your organizational treasure. It is one of the lowest-cost marketing initiatives you can enact; but it absolutely has the highest return. So, build the right business culture… then use it to improve your marketing and environmental issues and increase your company’s bottom line.
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