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The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy.
These 7 elements are: product; price; place; promotion; people; process and physical.
It is called a marketing mix because each element of the marketing mix is related to the others.
by adding Physical, Process and People to usual 4P’s This is the so-called extended marketing mix.
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