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How do you choose the ideal marketing strategy for your marketing plan?

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Question added by Tasneem Tahir
Date Posted: 2019/01/23
Osamah Alzahrani
by Osamah Alzahrani , Marketing Data Analyst , Saudi Energy Efficicency Center

Perform a mini marketing research. Then, set a goal and target audience, the geographic, after that do a SOWT analysis or other matrix, then determin the budget, execution method. Implement all mentioned previously will make a perfect marketing strategy 

 

Hilight the vision of the company.

Managing Market budget.

By Focusing on Customer and end consumer.

Help and train fight line sales man.

zubair baig
by zubair baig , Social media Strategist / Head of business unit , Insight Solutions (pvt) Ltd

the ideal marketing plan starts with consumer insights and how this consumer can be targeted to achieve brand's marketing objective be it awareness (ToM) or increaes market share (sales)

JAIME ANDRES RAMIREZ BECERRA
by JAIME ANDRES RAMIREZ BECERRA , SALES & MARKETING MANAGER , NFSSP LLC

The strategy depends on too many key fators as: Company Strategy, Market, Competitors, and customers. The ideal marketing strategy must be focus on customers or end cosumers, it´s important to know market needs to develop an strartegy to boost this needs and get brand/product/service loyalty but this strategy must be coherent with what company want, have and how much budget they have to invest on.

Zeeshan Ahamed
by Zeeshan Ahamed , digital marketing officer , Pizza Hut Qatar (Almuftah Group)

  • Determine your marketing goal
  • Decide your target audience
  • Create a marketing budget
  • Location
  • Consider your industry

 

 

Nicole Debbas
by Nicole Debbas , Store Manager , Over The Counter

By asking ourselves the below questions 

- Who is my target?

- SWOT / USP

- Define the budgtet

 

The ideal marketing strategy highlights the vision of the company, increase sales and notoriety.  

 

Ahmed Nazmi
by Ahmed Nazmi , sales operation manager , Jewel foodstuff trading

WE choice our marketing plan  strategy from our bottom stuff or fight line sales man

where we can putting our vision depended on our eyes in market By identifying the prime prospects for our products/services & devising ways to reach them through cost effecient & effective ways

Inderraj Nichani
by Inderraj Nichani , Regional Vice President/Manager Branches, UAE , National Health Insurance Co. - Daman

depends on product type and target segment. If the product is for individuals then direct marketing like SMS/ emails works better as it reaches individuals directly. If the product is for corporate segment then networking events are needed.

Rashid Majeed
by Rashid Majeed , Sales Manager , Modern scientific and electronic Corp

1st Depent on Job Nature,

PRContact + Email + Socail Media

Tania El Tal
by Tania El Tal , Managing Partner , Hygiene 360

 

Determine your marketing goal. Choose the most efficient marketing strategy starting with setting a well-defined goal. Decide your target audience. You must always keep your potential customers at the forefront of your mind. Create a marketing budget. Choose your location; are you worldwide or you are seeking clients within a 10-miles radius? Consider your industry; if you’re a doctor or a lawyer, your best option is direct emails.

By nature, marketing is something that must be repeated several times and be executed on an ongoing basis to be effective. Choosing the right marketing activities can generate sales and brand awareness.

Sevgi ALATLI
by Sevgi ALATLI , Director Corporate Communications and Promotion , Cyprus Science University

Analysis is key for a marketing plan. Customer insights, market analysis, competitive analysis, your company main strategies, produc/sercvice itself, targeted buyers (which generation will affect the medium), training requirements, staff and used / potential technology will shape your  marketing plan. 

Priorities, budget and the target results will lead you to choose the right strategy. 

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