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Is the number of sessions that include a single page divided by the total number of sessions, or the total number of sessions in which users viewed only one page and caused only one request for the Analytics server.
Bounce rate is the percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page.
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits.
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