What is the best way to use data to segment and target customers in email marketing?

Question added by Tasneem Tahir
Date Posted: 2019/01/16

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by Darlington Onojaefe , Senior Lecturer , Graduate Centre for Management, Cape Peninsula University of Technology

The data is used to understand consumer shopping behavo=iour, needs, profile so that sgementation and target marketing effecitiveness is achieved.

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