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In the digital space you will look at the click through rate, CTC or look at whiich percentage of the target audience is interacting with your content. Then you can also set a target: Ex: Generate 1000 leads in the next 14 days. Once you have set a target you will know what success looks like and what to measure against.
Setting a target for how many views / clicks / leads you want from the time you make your content available will ensure you can measure the effectiveness of content.
Through the development of appropriate measurement standards for content and product promoted as well as follow-up reactions to the public and the extent of suitability of the product to their demands and focus on the strengths and weaknesses.
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