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First of all , you have to do STP (Segmentation, Targeting , Poisitioing ) analysis to your marketing mixture ( The Ps) then you can define the relevant communication channels ... Positioing will help you to define the required budget and this is themost tought part with excutives.
Media channels
- ATL : Putdoors & Screens yu should have your backbone for brand , P&S and prepare your own road map.
- BTL : Posters , flyers , promotional materials, magazines , newspapers ...
- Radio
- TV
- Social media & internet
I declare that I have full specifications and then every person cares about what suits his purpose
Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way that is meaningful to them. Once you have identified your target audience you can create a PR strategy to communicate with them. This will help you to build a relationship with them, encourage them to become customers, build their brand awareness and increase your sales leads.
Gather information and data about customer
Identify and verify this information
Appling the right plan that meets the criteria
Inorder to target the niche audience first you have to find the gap that is lack and you have to find the right product/service that fits the gap :) and you can just show the gap to your customer as long as you keep your customer happy you will be happy for sure ;)
firstly defined the need and pain of the coustmer
and then study the marker as compatators and price and place]
according to the study and by using degital markting like google adword
can know the area where will start
Understand Your Target Audience
Before you can create a strategic communications plan, you need to understand your target audience.
Define Your unique selling prposition
Determin your marketing communication Mix.
Define branding elements
Success story
Social media is also a cost effective and direct way to engage people in conversations with the business.
To develop a marketing plan must be known 1 - the extent and importance of the need of customers for this service, including the requirements of material or requirements in the service itself 2- Studying the offers of the competitors and the satisfaction of the customer 3 - The development of an annual plan for the target of the company and its division by following the plan monthly, weekly and daily 4 - Selection of a team of distinguished abilities to reach the desired target with the development of skills selling and personal to reach the highest possible efficiency 5 - Provide appropriate offers every period to attract new customers 6- Providing excellent customer service to the customers to assist in any inquiries of their own 7- Annual development in a way that suits the time development we live with providing all the attractions of the customers materially and morally
It’s important to understand that your products and services have a target audience that can be defined. As a marketer, your primary goal is to find ways to identify who these people are so that you can create marketing campaigns that speak to them directly.
This might sound pretty obvious, but too often marketers assume that what they offer the world has universal appeal and that their target audience is “everybody”! As much as we would all like to believe that, it’s never true and can get in the way of creating effective marketing campaigns that do talk to the right people.
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