Which marketing trend will be the most important to business in 2018?

One and only "Digital Marketing Trend" will always rock.

Social media marketing and degital marketing tren will be the most important for business in 2018 .. All business concern people must be prepare for that trend they should fit their business in social medai trend in advance

I would say Digital Marketing, AI and IT will play a vital role. 

digital it always waths trend the most !

Customers moving to online buying rapidly. 

Retailers have the urge to provide customers with a virtual shopping experience. 

Digital marketing with creative and insightful presentation......................................

As technology is touching the sky so far and absolutely Digital and social marketing trend will be most important.

Making a marketing plan about your product or service is a matter of course, but if you can not get in touch with the plan, you will not remember it or care about it. Marketing workers need to look at the same eye as their audience, which is entirely contextual. You should ask: Who are the people you target? What is important to them?  The actualization is about using the least amount of guidelines, while optimizing the use of artificial intelligenceBixabay  Context and customization for the audience, location, goals, and messages will all drive marketing staff to be more accommodating and engage in every moment that customers go through. "Customization is everything, and paying the right message at the right time can be the critical moment of success or failure to reach a new customer," says Peter George of Gemstone Data, a leading provider of marketing data lists. And the desires of your target audience and make sure you meet them at this time. " To succeed in this, follow the pyramid of the experience of privatization: Optimized Use or Experience A / B: Try the marketing process by testing the different features of your marketing campaign through emails, advertising campaigns, etc. Use different images, different addresses, and different logos to drive customers to move towards your product or service to understand what works and what does not work for each dynamic group of your groups.Retail: Target site visitors by groups via custom content, based on which section they visit on your site. The majority will make this happen through the dynamic content presented by programs like "Pardot" or "HubSpot".Customization 1 to 1: Use artificial intelligence to provide a customized experience for each individual client. This uses some of the same techniques used in the previous two steps, but offers better constraint solutions, such as delayed results and the inability to measure.    In short, customization is about using the least amount of guidelines, while optimizing the use of artificial intelligence.    Companies driven by goalsInvesting in society is a guaranteed way to get positive interactions, press coverage, and an easy way to write attractive publications.Bixabay     Consumers want to spend their money with companies that turn to them and give part of their profits to the community to achieve more good for all. The full picture of many small businesses depends on their local community-driven message, so the best way to prove that you put your money in your mouth is to direct it towards the community in which your business or business operates. Charity is a great way to ensure your business grows, by supporting the community, as well as an easy way to brag about which you can rely on to attract new consumers. Consumers trust companies that do not look very greedy and keep all their profits for themselves. There is no doubt that investing in society is a guaranteed way to get positive interactions, press coverage, and an easy way to write attractive publications through social networking sites. They make companies a win for all parties. Interactive chat robotsThe popularity of Live Chat continues to grow in all kinds of sites. People can easily chat online with instant messaging so they get quick answers instead of calling hotlines or sending an email to a mailbox full of messages, and who knows what they're going to get. Interactive chat robots promise instant responses to consumers in a world where we grew accustomed to instant gratification and instant access to what we want. Fast-growing companies can incorporate live chat robots into their websites to ensure ease, speed and smooth communication with existing and potential customers. Public relations and content are compatible    Media and public relations needs are separate from your website, social networking platforms, and e-mail content, but we are now seeing that these two practices are compatible with many small businesses, because the big companies have paved the way for this transformation. Public relations do not receive as much attention as usual.          With a variety of channels available for updates and ongoing conversations, the public relations world is not only a source of press releases but also web content, social media platform updates, and videos. You can be adept at using all of these tools and at the same time get the attention you want or deserve as easily as writing a tweak, or it may be as difficult to write a full page devoted to the subject you want to market. Improve your voice!    We are puzzled by the amount of digital assistance that receives voice commands. We have Amazon Echo, Cortana and Google Voice, and it seems that the rest will come soon as the culture of talking to the devices grows with full sentences and questions. So the advantage of this feature seems as easy as making sure that your search engine and keyword data are set up to fit the full phrases and qualifying words like "near me", "what, where / when", and so on. How do you talk to your phone or to Amazon Eco? Collect and use these notes to make sure that your company's website is configured in a way that is easily accessible by voice, and answer users' question about your company's service or product.

Big, big data

Non-visual experiences

App capitalization

 Native ads and smart content

Micro-moments

Content and influencer networks

Individual communications. 

Its time for Marketing 4.0 -  understanding customer paths in the digital era, deifinitly omnichannel-marketing for higher sales. Nowadays the market( us customers in all social media ) supplies the ideas and companies have to follow it to be able to stay on the market.