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For free adds, you will need promotional code.
Google and their partners sometimes distribute promotional codes for AdWords advertising. These special offers can be used to redeem credit that gets applied to your AdWords account.
Sign-up in Google Adwords and then click the "Skip Payment". Then you can create Google adword campaign. Follow the Step below.
Note: Remember this free ad setup doesn't run your campaign. It only allow to create ads, show that how your ad looks.
Use New Interface of Google Adwords
1. First Click on Campaign, then click on (+) icon,
2. Click on New Campaign.
3. Then select, which type of campaign, you really want to run (Search, Display, Video, Shopping, Universal App).
4. Then select the Goal (Site Traffic, Leads and Sales). If you Select search type.
5. Enter the Website URL.
6. Enter Campaign Name.
7. Now Manage settings (Networks, Locations, Languages, Bidding, Budget).
8. Manage extensions to all looks advance and more informative (Site extension help to increase CTR).
9. Check Additional Setting for more advance.
. Setup an Ad group. (You Can Create multiple Adgroup in one campaign). Save Setting
. Create Ad. Save All setting
. Review Ad. Continue to Campaign
Tip: If you create your first ad of amount ( INR Minimum), Then Google gives you promo code of RS(minimmum). From this credit you can run your ad.
There are two types of ads funded with Google and two types of free Google ads, Google paid ads Let's start with more clarification:First: Google ads in the free search engineAnd this type will need to have a page or site or blog or e-store ... etc, and the goal is to appear in the search engine Google in the first page on the keywords targeted, the latter is the treasure that brings you sales and profits and increase the number of customers and sales, The word "e-marketing company, the title of an e-marketing company, the best e-marketing company in Riyadh" When someone searches for that word in the search engine Google and enter my site, he became a customer to me because he will continue to request e-marketing services.And the disadvantage of this type of ads that he needs to create a website and wait a few of the time starting from the day to 12 months, depending on the strength of competition between other sites competing in the same field or specialization, and this requires a SEO expert to do an internal and external improvement of the site in the engine Google search.Second: Google paid ads (Sponsored ads in Google)If you are unable to do this, and want to get customers as soon as possible and you have the budget to make ads in Google, it will be the best solution for you, through a system known as Google Adwords advertising system that allows you to create paid ads to Google in exchange for your ad immediately appears In the first page on the keywords targeted in the early search results to enter everyone to your advertisement before entering the ads sites competitors, it is worth mentioning that if you want to top your ad in Google above the ads competitors should pay more, and this is what is wrong with Google ads, Depends on system To bid, the more money I paid more than competitors, your ad appears better.
To start your campaign, go to https://adwords.google.com, find the “Get started now” button, and sign up for an AdWords account. Once you're logged in, click the “Create your first campaign” button.
1. Select your campaign type and name. First, choose the campaign type—for now, we highly recommend the “Search Network only” option, then give your campaign a name. Also remove the tick next to “Include search partners” for now (you can always change this later).
2. Choose the geographic location where you’d like ads to show. Next, decide how large or small a geographic area you want to target. You can choose whole countries, regions of countries, states or provinces, cities—even U.S. Congressional districts. You can also choose custom-designated geographic areas, such as latitude-longitude coordinates or the radius of a set number of miles or kilometers around a specific address. Click “Let me choose ...” and then search for the most appropriate area for you.
3. Choose your “bid strategy,” and set your daily budget. Change the default “Bid strategy” to “I’ll manually set my bids for clicks.” This gives you more control and will help you learn AdWords at a greater level of understanding. You can always change to one of the many automatic options later.
Your daily budget is the maximum that Google is authorized to charge you per day. Chances are, you'll hit that maximum most days. Google offers several payment options: “You can make payments before your ads show (manual payments) or make payments after your ads show, and have those payments made automatically (automatic payments). Some businesses are also eligible for a Google credit line (monthly invoicing).”
Set your daily budget so that if you screw up big-time, your checking account won’t get emptied out. You can always come back and bump it up, but it’s important to have a safety net.
4. Ignore the “Ad Extensions” section for now. This is an important part of any campaign, but leave this for now and add these later after you've finished all nine steps.
Click “Save and continue.”
5. Create your first ad group, and write your first ad. More people click on ads when the headline includes the keyword they’re searching on. So use your keywords in your headline when you can. You’re limited to 25 characters here, so for some search terms, you’ll need to use abbreviations or shorter synonyms.
The second and third lines allow for 35 characters of text each. In most markets, you’ll be more successful if you describe a benefit on the second line, followed by a feature or offer on the third line. Later on, you can test which order converts better.
Even though Google places the field for your display URL—the web address people see in your ad—below your main ad copy here, when your ad displays on the search results page, its URL will actually show up right below your headline. The display URL has to be the same domain as your site, though the URL itself doesn’t necessarily have to be the specific landing page that you take people to.
The last line is your actual destination URL, or your specific chosen landing page. You can also use a tracking link here.
Here’s the short version of your ad template:
Headline: up to 25 characters of text
2nd line: up to 35 characters
3rd line: up to 35 characters
4th line: your Display URL
6. Insert your keywords into the keyword field in your account. Paste in your keywords. Start with just one set, and add plus signs (+), brackets ([ ]), and quotes (“ “) to see precisely how many searches of each type you’ll get. When you’re getting started, it’s not a good idea to dump hundreds or thousands of keywords in. Start with a tiny handful of important ones, and work from there.
7. Set your maximum cost-per-click. Set your maximum price-per-click now (called your “default bid”), but realize this: Every keyword is theoretically a different market, which means that each of your major keywords will need a bid price of its own. Google will let you set individual bids for each keyword later.
If you can only afford $50 per day instead of, say, $170, it’s better to bid on low-cost keywords so that your ad can be seen by as many people as possible. Due to the limitations of any budget, if you’re going after high-priced keywords, you’ll exhaust your budget quickly and your ads will only be seen part of the day rather than for a full 24 hours.
8. Review everything. Double-check your ad and keywords to be sure they’re the best possible match. Check your cost-per-click to be sure you get the positions on the page you want. Double check your daily budget to be sure you don’t unwittingly drain your bank account right out of the gate.
9. Enter your billing information. Your ads will start showing as soon as you confirm your payment information. Now you’re set.
Dear, Google does not have advertising tool in such name "Edwar" !! ... thanks
you can use promotional code
no not at all adwords is used for paid ads and for free you need to do seo
Yes you can create free ads , as per the steps mentioned below , but to see your ads live we need to add some budget to the account.
Please review your question.
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