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What communication media would you choose?

What media would you choose to reach out to customers or to provide customer support. • Brochures • Follow up telephone service calls • News paper and magazine advertising • Point of purchase display • Voluntary SOCIAL SITES • BLOGS • WEBSITE ADVERTISING • Chat and email support

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Question added by Subhranshu Ganguly , Quality Analyst. , WIPRO
Date Posted: 2013/10/16
Binod Timsina
by Binod Timsina , Human Resources Business Partner , CG Corp Global │ Chaudhary Group

Brochures 

News paper and magazine advertising 

Chat and email support

Follow up telephone service calls 

WEBSITE ADVERTISING

Voluntary SOCIAL SITES

 

 

Zafar Iqbal
by Zafar Iqbal , Teacher (Pak Studies) Subject Specialist , Home Tutor

Follow up telephone call

khaled Aljazaeri
by khaled Aljazaeri , Head of Transport Department , Catering And Logistic Company - Dubai

In my opinion the best way

Follow up telephone service calls weekly or monthly Brochures

Nourhan Darwesh
by Nourhan Darwesh , Product Manager , Mysteronix

social media, website advertising and Point of purchase display

I might use blogs in some countries and a certain target group. 

sudesh weerasekara
by sudesh weerasekara , Quality and Production Process Manager , Precision Varionic International Ltd

All of above you have listed, depending on where your customers are.

hesham mahmoud
by hesham mahmoud , Management / Customer Service / Sales , saudia air line

all of this 

 Follow up telephone service calls  News paper and magazine advertising  Point of purchase display  Voluntary SOCIAL SITES 

Salman Ibrahim Khan
by Salman Ibrahim Khan , CSA , Amazon.com

I would choose any medium to work on so that customers get a positive vibe towards the company. I know what it takes to get a vow from the customer.

joel lobo
by joel lobo , Financial Accountant , KGOC

News paper and magazine , Website Advertisement and TV.

nikolaos Stefanakis
by nikolaos Stefanakis , office manager , UTR S.A UNITED TRAVEL AGENCIES OF RETHYMNO

All the sosial media is very good but for me i prefer face to face with the customer.is a natural enviorement for me i love to communicate to feel the customer problem to talk with him.is the best way to understanding and surpass any problem that could be.

Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

Respected Sir

 According to me if the product or service is new in the market  brochures, News paper and magazine advertising, Point of purchase display would be more important to penetrate the market. Follow up telephone service calls would be good to know about the reaction of the audience to the new product. Most  companies recall their products if a part malfunctions , as otherwise that would affect the brand reputation. Voluntary SOCIAL SITES & Chat and email support  would be useful to service Out of warranty customers. They are support avenues that are cheaper than phone support and useful to hold on to the customer base. Also web advertising, voluntary social sites would be useful when the customer base is tech savvy. That is urban and educated. I hope my answer was useful.

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