Who should be managing your prospect/client database in your organisation? And what should be his/her responsibilities?

The prospect / client database should be managed by the Sales Department within the Sales & Marketing Department.  It should be managed by a Sales Administrator.  It must be stored in a repository where the rest of the sales staff and marketing staff have access to add their sales leads.  Duties of the Sales Admnistrator:

-  Update it on a regular basis, i.e. weekly, monthly, etc.

-  Distribute the file to the marketing teams to updated propected and current clients of new products and services;

-  Updating dataase includes, keep contact details updated, remove / add clients or prospective clients

-  Send propective / clients wishes on special occasions

-  Invite prospect / clients to product launches or special company events

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