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The marketing executive is the backbone to every sales in a business promotion of their product range. the entire range is known to the executive and he is able to discuss any dimension of the product and the value for money. Customer satisfaction depends on this and the focus spent on delivering the product successfully. The role of the marketing executive is influenced by the work of his team members and the director of sales where each one will be responsible for the areas of delivering and achieving the targets within a time frame.
Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. ... product development; distribution; sponsorship; research. The director of sales and marketing position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.
Marketing executives, also known as marketing officers or marketing coordinators, are involved in developing marketing campaigns to promote a service, product, event or campaign. ... The focus can be on selling a product, a service or raising awareness of an issue that affects the public.
Marketing Coordinator Job Responsibilities: Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.
Marketing executive: job description. ... Marketing executives aim to maximise profits through developing sales strategies that match customer requirements and by promoting products, services or ideas. Marketing is one of the most popular career choices for graduates.
Word-of-mouth marketing is the most effective form of advertising, so get your customers to work for you. Offer them a reward, such as a discount on their own order, for introducing a new contact to the new product or service. Get customers through the door. Use established products or services as door-openers.
If you’ve ever come out with a new product or service, you know how tough it can be to get the word out. You could be offering the best new product or service in the world, but if you don’t promote it properly, you may end up losing money down the line. Here are some creative ways to promote a new service or product for your small business.
Offer Customers an Exclusive Preview
Your loyal customers are a key part of how to promote your product, because they are most likely the first ones who will buy it. Offer customers an exclusive preview of your new product. This can take the form of a private, pre-launch party, an online preview, or a special invitation to test out your latest service. Offering these exclusive offers to loyal customers will make them feel good and keep them coming back.
Contests, giveaways, and sweepstakes are a very popular tool among top quality marketers. Why? Marketers know that social media contests work!
Did you know that 82% of consumers open emails from businesses, and that 44% of email recipients made at least one purchase last year based on a promotional email? Email marketing via newsletters is a fantastic vehicle for advertisement, and is one of the best ways to promote a new service or product.
Email newsletters allow you to easily share news of your product, photos, and information with customers. From there, offering an exclusive discount or promotion is a great way to “seal the deal” so to speak, and get cash flowing your way. For more ideas, check out this post on email newsletter topic ideas.
With 1.44 billion monthly active users, Facebook is a window to a huge market. That’s why Facebook ads are an incredibly effective marketing tool. Facebook is particularly useful in concisely targeting your audience, as Facebook’s impressive data collection allows businesses to target by gender, age, location, interest, and more. You also have an array of options for the type of ad you want, and you can easily stick to budget by creating a cap on how much you want to spend daily or monthly.
Businesses with brick and mortar locations have the added opportunity to promote a new product or service in store. If you want to know how to promote your product in your studio or store, the #1 thing you need to do is to give people a reason to go to your store.
Aside from having attractive logos and signage, you can promote your new product or service in store with signs and promotional materials inside. Offer exclusive in-store discounts, such as a buy-one-get-one-free or a percentage discount. You could also market your product as being exclusively available at your retail store.
Another way to get people to your physical location is to host an event or an open house at your business. Hosting an event is a great way to get people physically into your business, which makes them more likely to become a customer. Events don’t have to be fancy and super organized; something as simple as an open house or an info session will work for locations like salons, fitness centers, yoga studios, spas, and retail stores.
If your business is in a location with other local businesses, you can work together to have a sidewalk sale or outdoor open house to draw even larger crowds! This is a great way to promote a new product or service that you’re offering.
If your business is more service-based than product-based, like a salon, spa, fitness center, or consulting business, you can offer an upgrade for customers to try out your new service. Offering a new facial or massage at your spa? Provide a complimentary upgrade for existing customers to try it out! Expanding your consulting services? Offer expanded services to loyal clients so they can see the difference!
If your new product is, in fact, an upgrade on an older one, you can consider crafting a trade-in promotion. Trade-in promotions are proven to be effective, because they incentive consumers to buy a new product using a token or credit they already have (the product they own). You can also resell the old trade-in products, provided they are in good enough condition, or use them for future giveaways.
One of the best ways to promote a new product or service is to let your customers speak for you by sharing reviews. If you take advantage of some of the ideas previously mentioned and offer an upgrade or free preview to customers, ask them to review the new service or product online or to provide a testimonial for you to share. People will be more likely to sign up or try it out if there’s a glowing review from another customer.
Another way to promote new products and services is to announce and share this on social media. If you’re using the tactics mentioned above, make sure to share any of them on social media including: customer exclusive events, open houses, trade-in or upgrade opportunities, giveaways, customer reviews and photos. If you find that customers are posting on social media sites like Facebook and Instagram, make sure to share those photos with your own followers to entice people to try out your new service or product!
If you’ve got a new product or service that you’re looking to promote, try out one of these 7 ideas for your business.
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