Branding development strategies?

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Posted by:
Zafar Iqbal
25-September-2013

Accounting Cost Accounting Branding Finance Accounting and Finance

Question added by Francess Ari
Date Posted: 2017/05/27

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by Muhammad Sulaiman Malik , Helpdesk , Al Ruya Bilingual School

The first phase is getting your brand strategy right and aligned with your business objectives.
Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.
Finally, there is the phase of strengthening your newly developed or updated brand.

Your brand development strategy is how you go about accomplishing these tasks. To make the task a bit easier, we’ve broken the brand development strategy into 10 steps.

1. Consider your overall business strategy.

2. Identify your target clients.

3. Research your target client group.

4. Develop your brand positioning.

5. Develop your messaging strategy.

6. Develop your name, logo and tagline.

7. Develop your content marketing strategy.

8. Develop your website.

9. Build your marketing toolkit.

10. Implement, track, and adjust.

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