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For what purpose is an organisation permitted to use a customer’s date of birth?

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Question added by Shukri Ibrahim , Administration Officer , Rezayat Company Ltd
Date Posted: 2017/05/08
Salem Mneimneh
by Salem Mneimneh , CRM Manager , IZZAT DAOUK

It is used to know the exact age of customer for a better analysis and segmentation. It's also used as an incentive to provide valuable gift on birthday for customer satisfaction

Syed Tariq Qamar Ali
by Syed Tariq Qamar Ali , Administration Assistant

To wish them happy birthday and giving handsome discounted coupons.

DANIEL  JOHN MUGABI
by DANIEL JOHN MUGABI , Key Accounts Sales Manager , MULTI BUY AFRICA LTD

To i dentfify servce prefarances, as customers choice and use of products and services change with their changes in age;  so organisations  ought to have customers details of date of birth, so that  to serve them better, with thier advancement in age;forv long term customer retention;

Manzoor Alam
by Manzoor Alam , Director , 7th Sky Travel & Tourism Services (Pvt.) Limited

It may be ustilized in the data base for understanding and evaluating the customer's need and then solution.

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