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No, quality product and exceptional customer service is the key to customer retention. Using the correct branding on your target audience is the key to attract customers.
This is almost the opposite question. Customer retention is what makes the brand. Focusing on repeat customer loyalty and ensuring that their expectations are met and exceeded are the drivers in shaping your brand and its image.
Happy customers come back because they know what to expect from your brand and your business. They also tell others about their experiences with your brand or products. This again will continue to drive your brand recognition and market value.
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