How are the job roles for sales and public relations different from each other?

Public Relations is one of the four components of promotion mix which is used to create along with others an integrated marketing communications plan which is all about communicating the company and its products to the targeted audience.Public relations can result in sales but the sole purpose of PR is not sales , it can be about creating positive perception of the company in the minds of consumers (positions).It can ultimately result into sales and good will for the organization.

However in my view the sole purpose of sales is to ensure a profitable exchange happens between the organization and its costumers.

There is a difference of both audience and intent.

Sales - influencing a potential customer with a view to making a sale

Public Relations (PR) - influencing potential customers, politicians, regulators, competitors, suppliers, employees, employee's families, potential employees, potential directors, previous customers, the media, shareholders and the general public with a view to improving their perception of the company

PR helps in driving sales, is one of the components which helps sales but is not only sales in itself. It helps in establishing trust and confidence about the company and its products among the communities it serves. 

 

Whereas sales is reaching out to the end customer directly or through different distribution channels and converting potential customer to actual buyer. 

sales has to do with influencing potential customers to buy the intended products while public relations has to do with promoting the image of the company's perception to the customers.

Businesses depend on sales to provide the revenues needed to generate a profit, as well as positive public relations to help establish and maintain their good reputation. Both functions are necessary to ensure the business's long-term survival. Now; Sales involves the exchange of goods or services for monetary compensation. Where as for PR; Public relations is the process of developing a positive image for an organization in the minds of the general public

Organizations rely on upon deals to give the incomes expected to produce a benefit, and positive advertising to help build up and keep up their great notoriety. Both capacities are important to guarantee the business' long haul survival. Presently; Sales includes the trading of merchandise or administrations for financial remuneration. Where with respect to PR; Public relations is the way toward building up a positive picture for an association in the brains of the overall population

However in my view the sole purpose of sales is to ensure a profitable exchange happens between the organization and its costumers.

Job Roles of SALES,  work with the customers to find what they want. Create a solutions and ensure a smooth sales process, will work to find new sales leads through business directories, client referrals etc.

Job Roles of Public Relations, is about Managing Reputation. Manage  the reputation of your clients.

PR is behavioural communication while sale relates to effective communication.

Public relation is mostly to influence people towards what the company/organization offers, it basically projects how the product offered by company enrich the lives and what effect it can make. Public relation basically forms the patronage and potential users of product with effective communication and by reaching right people thus forming the lead to sales persons.

Sales function is mainly the transactional function which is the conclusion to effort made in persuading the buyer as what the product can be benift by explaining the Usage/Attributes and benefits.

The roles of sales:

• Home
• Assistance
• Advice
• Tthe delivery
• Registration of orders
• The sale
• Product presentation
• Study the needs of the customers
• The explanation
• The demonstration
• The orientation
• Sales promotion
• The negociation
• Deal with claims
• Ability to present the prize
• Provide information

The roles of public relations:

• Explaining, presenting, federating and reassuring shareholders
• Mobilize staff around a business project
• Present a new leader
• Surprise, Fidelize, Formalize, Mediatiser
• Public relations aims at influencing public opinion, creating sympathies, gaining confidence, understanding and creating positive reactions within the company.
• To make known and to make understand the action of the company
• Defining the target to be reached
• Public relations make it possible to decline the message beyond the advertising message and to reinforce the credibility of the product
• The public relations establish the difference "most" in the perception of the product.