Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

What is the best way to make your website content go viral with content marketing?

user-image
Question added by Sarah Ali , Senior Evaluation Specialist , United Nations
Date Posted: 2017/03/26
Owais Jaffar
by Owais Jaffar , Head of SEO and Social Media , Knowledge Path

Know that your end goal is for the readers to interact with your content and share it to their circles. With thousands of articles on the web, you have a lot of competition. Remember to create the content keeping users in your mind and not as a personal journal or some examination paper to just get the job done. The content should be user engaging and should feel more personal, try mixing and matching different flavors, don't be afraid to redo if the first attempt isn't right, seek inspiration but do not copy. Try to create something unique, personal anecdotes can help keep the content more engaging and more prone to be shared on the web, It has a lot more science and psychology behind it but that is the crux of it.

Karym Bentebbal
by Karym Bentebbal , Open for an opportunity to bring onboard a wealth of experience and a positive attitude , Private Company

Well, one of the key factors that would make website content go viral is the value in term of usefulness. Last year, I took a class on learning how to learn and the content helped me discover so many things about memory and how learning new things can be fun and easy that I had to write a post on my LinkedIn page and shared the whole concept. I still do any time I see people struggling with learning. This can be about anything assuming content is valuable and can help others.

 

People like to share and help others so it makes them look good when they do and this is another anchor that makes marketing content go viral. In his book, Jonah Berger call this “Social Currency”. People tend to share whatever makes them look good, so if the content you provide will increase the image value of your target audience, chances are it will be shared.

 

Emotions are also an important way for website content to go viral. I would not recommend content that triggers sadness. Stories are a very effective way for content to go viral. If people can share the idea presented to them in a form of a story they are very likely to share it with others. The point is they might forget about the product name, but what they will share is the gist of what they have retained about your content. That is very powerful!

Essa Hujairy
by Essa Hujairy , Marketing Manager , FK International

In order to ensure that your website gains traction, actions regarding search engine optimization (SEO) need to taken into consideration, this way it'll make it easier for your website to pop up whenever your target audience is searching for relevant keywords depending on the nature of your website. t always helps as well to go digital and show people the uniqueness  of your website and what it has to offer through the different social media channels using the promotional ad tools.

The best way to make your website to go viral is to describe and add the product in many words so that if the a search is made of the required products then it shall lead to your site too.

Mohammed Razi Abdul Azeez
by Mohammed Razi Abdul Azeez , Business Devolopment exicutive , Supreme solar

Make evrything simple and easy 

Syed Fahad Ali Shah
by Syed Fahad Ali Shah , Administration & Security Manager , Model Security Services (SMC-Pvt) Limited

If you want your content to do a magic with the readers and followers, then please add some humor to it. Which would definitely twist the course of action for an individual post and its liking. Plus other factors are also involved which may include putting images with famous quotes, alert warnings to the users, or post with some funny content and highlighting "trending" as well could make your content best viewed. In addition, the essence of emotions could also aid in increasing number of shares which are made by users to your content, to other social networking sites in terms of shares and likes. 

The website content marketing is not limited to the factors and/or techniques explained above. If you go deeper, one can find useful numbers of other factors with the help of which website content marketing is in the play.  

Farrukh Khan
by Farrukh Khan , Assistant Marketing , Punjab College Of Commerce

Well, if you want to make it viral you have to make sure that two things must be there; one is content must be valuable in term of it usefulness. Secondly make sure your content contain lots of keywords. So when someone try to serach something related to what your artical is all about. Then different search engines help guiding that searcher to your page link.

Jalel Daghbouj
by Jalel Daghbouj , Digital Marketing Specialist , Zabarjad & GMCL

The best way to make a website content go viral are:

1/ List still rules.

2/ Its good to be awesome.

3/ Be funny.

4/ Do your research.

Hosni Shaheen
by Hosni Shaheen , Manager Business Development , Global Pharma Consulting Group

I do agree also with most of the answers, and the website content as said before should be attractive by showing attractive points and subjects that makes the visitor go on and come back again and again, for sure for specific subjects it is preferred to go more deep in details but not in the main titles of the website

Ziyad Mukahal
by Ziyad Mukahal , مدير عام فرع شركة - منطقة العقبة الاقتصادية الخاصة ASEZA , Hanna Corporation Ltd.

Greeting and respect

I agree with the answers of the distinguished professors

Thanks with my best regards

Francis Jr Simbajon
by Francis Jr Simbajon , Associate Marketer , C-ONE TRADING CORPORATION

Agreed to Sir Owais Jaffar.

As the competition gets tougher and tougher the content needs to be personalized it should should be more innovative for the viewers or followers to have the interest to interact with what you had created.

Thank you for the invitation!

More Questions Like This

Do you need help in adding the right keywords to your CV? Let our CV writing experts help you.