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What thinking process do you follow in order to determine whether or not your target audience will accept the concept of your advert?

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Question added by Mariam Eid , Marketing and Communications Manager , Executive Solutions
Date Posted: 2017/03/07
Adraak Ahmed
by Adraak Ahmed , Assistant Manager Media Buying , Maxus Global- A GroupM compnay

Its a Pre-Testing process where a sample of target audience will gather in the conference room and play the Ad in front of them and wait for their judgement about the concept of Ad.

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